Our NEW Logo
When we took over Wiggle Butts & Waggin’ Tails, we knew we wanted to honor the heart of what was already here while also creating a fresh start that reflects who we are today. That’s why we kept the name and a small piece of the original logo — the dog house — as a nod to the past and the foundation that was built before us.
The rest of the design represents the new chapter.
We chose bright, fun, yet calming colors and playful elements to capture the joy and energy of dogs being dogs. You’ll notice toys, balls and a leash scattered throughout the design, representing the many ways we keep dogs engaged and active every day — from playgroups to enrichment activities to leash trail walks.
The soft blue waves in the background are a tribute to our beautiful home here in Traverse City and the incredible Lake Michigan shoreline.
Two very special dogs are also part of the logo.
The golden retriever represents Finnley, my golden and my soul dog. Finnley passed away a year and a half ago, but he was the best friend anyone could have and the dog who inspired so much of my love for this work. We like to think of him now as our guardian angel watching over the kennel.
The great pyrenees represents Quinn, our one-eyed protector. If you visit, you’ll probably hear her at drop-off or pick-up announcing your arrival. Don’t worry — she takes her job of security very seriously and is determined to protect us from any potential threats… even the ones that don’t necessarily exist.
At the end of the day, the logo represents what we hope this place feels like for your dogs: a safe, happy place full of play, adventure, and care.
We hope you love it as much as we do!
- Tori
You might see both logos for a little bit as we switch everything over.